Animo Tracks: Behind the Print

Animo Tracks: Behind the Print

Animo Tracks: Behind the Print

Animo Tracks: Behind the Print

Animo Tracks: Behind the Print

Film Photography, Typography, Campaign, Editorial, 2025

Film Photography, Typography, Campaign, Editorial, 2025

Film Photography, Typography, Campaign, Editorial, 2025

Film Photography, Typography, Campaign, Editorial, 2025

Film Photography, Campaign,
Typography,
Editorial, 2025

©Alejandro Sanz Seguí, Graphic Designer
©Alejandro Sanz Seguí, Editorial Designer

Commissioned by Heavyweight Digital Type Foundry, this campaign documents the making of «Animo Tracks», the printed specimen of their latest typeface release ‘Animo’. Shot entirely on 35mm film, the series captures the texture and rhythm of risograph printing inside Oscar García’s workshop, where the fanzine is produced entirely by hand from start to finish.

alejandro-sanz-segui-portfolio-thumbnail-heavyweight-animo-tracks-hover

Oscar is a quiet perfectionist and a craftsman with a deep love for risography. One ink at a time, he manually feeds each sheet into his vintage Japanese ‘RP3700’ printer. With four colours per side — aqua, yellow, fluor pink, and black — and eight passes per sheet, every layer is aligned by hand with near-mechanical precision. It’s slow. It’s deliberate. The process requires focus and patience, but the results are vivid, full of character, and often unpredictable.

©Alejandro Sanz Seguí, Editorial Designer

Oscar dedicates hours to meticulously aligning each layer of the print, making adjustments measured in fractions of a millimetre. As he examines every print, techno music hums in the background and his cigarette smoke lingers in the air. These images capture that process: imperfect, deliberate and alive.

©Alejandro Sanz Seguí, Editorial Designer

That tension between control and unpredictability mirrors the spirit of Animo. The typeface is bold and structured, yet never stiff. There’s movement in its forms — a looseness, a sense of rhythm that feels hand-tuned rather than mathematical.

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Watching the fanzine come together, ink after ink, felt like seeing that same spirit of Animo unfold on paper. This campaign is a tribute to the imperfect and intentional. It is a celebration of Animo’s roots and a way of working: to old tools and methods, to people who care and to typography that doesn’t rush to be seen, but rather invites the viewer to observe.
©Alejandro Sanz Seguí, Graphic Designer
©Alejandro Sanz Seguí, Editorial Designer

Shot on Kodak Ultramax 400 with a 2004 Minolta Dynax 60. Films developed and scanned by Jacobo Biarnés Photo Studio. Special thanks to Oscar García Ferrer for his patience and magic. Thanks to Jan Horčík and the Heavyweight Digital Type Foundry team.

Portfolio

Selected Works

Archviz MallorcaArt Direction, Film Photography
Casa MaravillaArt Direction, 3D, Digital
Agarwood: The King of WoodsArticle, Film Photography, Perfumery
Coumarin DilutionFilm Photography, Perfumery
Frankincense: Royal Green HojariArticle, Film Photography, Perfumery
TabletimesEditorial, Film Photography
‘Shipwreck’ Extrait de ParfumPerfumery, Experimental
Animo Tracks: Behind the PrintFilm Photography, Campaign
From Here I Saw People LaughingBook, Editorial, Research
Atlantic and Pacific TypefacesFilm Photography, Campaign
Son Alegre Means Our HappinessCoffee Table Book, Limited Edition
Heavyweight Apparel CollectionFilm Photography, Campaign
P.O.T. Issue #1Magazine, Editorial, Cultural
Alexander NørgaardPrint, Stationery, Production
Animo Outline PrintsTypography, Experimental, Plotter
Oficina~PlayaFilm Photography, Campaign
El Estado MentalNewspaper, Editorial, Redesign
Espléndido HotelWebsite, Redesign, Programming
Exclusive Property MaintenanceWebsite, Art Direction, Programming
Hyperdynamism: CMYK explorationExperimental, Plotter
Control ExperienceVisual Identity, Website, Programming
Heavyweight SuitcaseFilm Photography, Campaign
Valluga HotelWebsite, Redesign, Programming
Ana and FrancescaBook, Editorial, Art Direction
Unearthing ÆneasDigital Experience, Speculative

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Privacy Policy, Cookies Policy ©Alejandro Sanz Seguí, 2025. All rights reserved.

Privacy Policy | Cookies Policy
©Alejandro Sanz Seguí, 2025. All rights reserved.

Privacy Policy, Cookies Policy
©Alejandro Sanz Seguí, 2025.
All rights reserved.