Commissioned by Heavyweight Digital Type Foundry, this campaign was conceived to introduce Pacific: a new typeface inspired by the ancient tradition of hand-painted boat lettering. This collection of 35mm film photos explores how typography can inhabit the physical world, far away from screens and vectors.

To echo the authenticity of the craft, the entire campaign was photographed on 35mm film. This analog technique allowed us to capture the warmth, spontaneity and subtle imperfection that digital methods often smooth over.

At its heart, this project is a celebration of storytelling, slowness and the tangible aspect of typography. It moves beyond the pixel, where the letters are not just seen but felt. It’s a tactile encounter with type in a ready-made world that increasingly forgets to observe and touch.

Shot on Kodak Gold 200 with a 1988 Minolta Dynax 7000i. Films developed and scanned by Jacobo Biarnés Photo Studio. Special thanks to Jan Horčík and Heavyweight Digital Type Foundry.