Son Alegre Means Our Happiness

Son Alegre Means Our Happiness

Son Alegre Means Our Happiness

Son Alegre Means Our Happiness

Son Alegre Means Our Happiness

Coffee Table Book, Limited Edition, Editorial, Styling, Art Direction, 2020

Coffee Table Book, Limited Edition,
Editorial, Styling, Art Direction, 2020

alejandro-sanz-segui-portfolio-thumbnail-editorial-son-alegre-cover

Commissioned by Engel & Völkers, «Son Alegre Means Our Happiness» is a bespoke coffee table book created to promote an exclusive villa in Port Andratx, Mallorca. In a highly competitive luxury market, this limited edition of 100 copies elevates real estate marketing through high-end editorial design, and an impeccable presentation.

Every element of the book was carefully considered to reflect the villa’s exceptional standards and appeal to discerning buyers. Featuring high-quality printing, fine European papers and handmade bookbinding, the combination of premium materials results in a sophisticated marketing asset that embodies exclusivity and attention to detail.

©Alejandro Sanz Seguí, Graphic Designer

More than a marketing asset, this book serves as an extension of the property itself — designed to engage potential buyers and convey the unparalleled lifestyle that this exclusive home offers. The property was sold two weeks after the release of the book.

©Alejandro Sanz Seguí, Graphic Designer

Real-estate photography by Eduardo Márquez. Illustrations by Lucía Aranaz. Copywriting by Dominique Carroll. Portfolio photography by Andrés Ramírez. Printed in Nova Era, Barcelona. Special thanks to Andrés Ramírez, Hans Lenz and Engel & Völkers Mallorca Southwest

Specification.
Format
22 × 30 cm
 
Pages
176

Techniques
Digital offset
Lay–flat binding
Silkscreen printing

Typeset
Freight Text Pro by Joshua Darden

Papers
Munken Lynx 130 gsm
Curious Metallics Peacock 120 gsm

Cover
Cardboard 2.5 mm
Cialux Coffee 1573

Portfolio

Selected Works

Archviz MallorcaArt Direction, Film Photography
Casa MaravillaArt Direction, 3D, Digital
Agarwood: The King of WoodsArticle, Film Photography, Perfumery
Coumarin DilutionFilm Photography, Perfumery
Frankincense: Royal Green HojariArticle, Film Photography, Perfumery
TabletimesEditorial, Film Photography
‘Shipwreck’ Extrait de ParfumPerfumery, Experimental
Animo Tracks: Behind the PrintFilm Photography, Campaign
From Here I Saw People LaughingBook, Editorial, Research
Atlantic and Pacific TypefacesFilm Photography, Campaign
Son Alegre Means Our HappinessCoffee Table Book, Limited Edition
Heavyweight Apparel CollectionFilm Photography, Campaign
P.O.T. Issue #1Magazine, Editorial, Cultural
Alexander NørgaardPrint, Stationery, Production
Animo Outline PrintsTypography, Experimental, Plotter
Oficina~PlayaFilm Photography, Campaign
El Estado MentalNewspaper, Editorial, Redesign
Espléndido HotelWebsite, Redesign, Programming
Exclusive Property MaintenanceWebsite, Art Direction, Programming
Hyperdynamism: CMYK explorationExperimental, Plotter
Control ExperienceVisual Identity, Website, Programming
Heavyweight SuitcaseFilm Photography, Campaign
Valluga HotelWebsite, Redesign, Programming
Ana and FrancescaBook, Editorial, Art Direction
Unearthing ÆneasDigital Experience, Speculative

Phone

Email

LinkedIn

Privacy Policy, Cookies Policy ©Alejandro Sanz Seguí, 2025. All rights reserved.

Privacy Policy | Cookies Policy
©Alejandro Sanz Seguí, 2025. All rights reserved.

Privacy Policy, Cookies Policy
©Alejandro Sanz Seguí, 2025.
All rights reserved.